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DIAMOND GUIDE

Choosing the right diamond can feel overwhelming, but understanding the Four Cs makes the process simple and empowering. Cut, color, clarity, and carat weight are the universal standards that define a diamond’s beauty and value. With this guide, you’ll gain the knowledge to find a diamond that perfectly balances brilliance, quality, and personal style.
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4C's


The Four Cs—cut, color, clarity, and carat weight—are the key factors that determine a diamond’s beauty and value. Cut refers to how well the diamond is shaped and faceted, influencing its brilliance and sparkle. Color measures the absence of color, with the most valuable diamonds being near colorless. Clarity evaluates the presence of natural inclusions, while carat weight reflects the diamond’s size and overall presence.

High-quality diamonds in various cuts with tweezers on beige background

Cut

Cut refers to how well a diamond’s facets are proportioned and polished, which directly affects its brilliance and sparkle. A well-cut diamond reflects light beautifully, while a poorly cut one can appear dull even if it has great color and clarity.
More On Cuts
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Clarity

Clarity measures the presence of natural inclusions or blemishes inside a diamond, formed during its creation. The fewer and less visible these imperfections, the higher the clarity grade and overall value of the diamond.
More On Clarity
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Color

Color in diamonds refers to the natural tint present, with the most valuable stones being completely colorless. The GIA grades diamond color on a scale from D (colorless) to Z (light yellow or brown).
More On Color
Diamond rings and loose diamonds on a red background with a hand holding a magnifying glass.

Carat

Carat refers to a diamond’s weight, not its size, with one carat equal to 200 milligrams. While higher carat diamonds often appear larger and more valuable, cut quality and shape also play a big role in how big and brilliant the stone looks.
More On Carats
High-quality diamonds in various cuts with tweezers on beige background

Cut

Cut refers to how well a diamond’s facets are proportioned and polished, which directly affects its brilliance and sparkle. A well-cut diamond reflects light beautifully, while a poorly cut one can appear dull even if it has great color and clarity.
More On Cuts
Diamond ring in a red velvet box on a light gray background

Clarity

Clarity measures the presence of natural inclusions or blemishes inside a diamond, formed during its creation. The fewer and less visible these imperfections, the higher the clarity grade and overall value of the diamond.
More On Clarity
Jewelry-making tools and materials on a split red and beige backgrounds

Color

Color in diamonds refers to the natural tint present, with the most valuable stones being completely colorless. The GIA grades diamond color on a scale from D (colorless) to Z (light yellow or brown).
More On Color
Diamond rings and loose diamonds on a red background with a hand holding a magnifying glass.

Carat

Carat refers to a diamond’s weight, not its size, with one carat equal to 200 milligrams. While higher carat diamonds often appear larger and more valuable, cut quality and shape also play a big role in how big and brilliant the stone looks.
More On Carats
gold, rose gold and white gold diamond rings on a red background
gold, rose gold and white gold diamond rings on a red background

Engagement Ring Styles

Engagement rings come in many styles, each designed to reflect personal taste and celebrate love in a unique way. Among the most timeless is the solitaire, a simple yet elegant design that showcases the beauty of a single diamond. For those who desire more sparkle, the halo style frames the center stone with a ring of diamonds, while the hidden halo offers a modern touch with a delicate circle of diamonds tucked beneath the center for a subtle, radiant glow.
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Diamond Shapes

Diamond shapes define the overall outline and personality of a diamond, influencing its brilliance, style, and how it complements different ring settings.
Explore Shapes
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Lab Grown Vs. Natural

Lab-grown diamonds are created in controlled labs while natural ones form naturally deep within the Earth over billions of years.
Learn more
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Diamond Size Chart

A diamond size chart helps visualize how different carat weights appear in various shapes, making it easier to choose the perfect size and look for your ring.
View Charts
diamonds on a white background

Diamond Shapes

Diamond shapes define the overall outline and personality of a diamond, influencing its brilliance, style, and how it complements different ring settings.
Explore Shapes
Snapshot cd66 4839 af52 | Jax Jewelers House Jacksonville FL

Lab Grown Vs. Natural

Lab-grown diamonds are created in controlled labs while natural ones form naturally deep within the Earth over billions of years.
Learn more
Diamonds on a red background

Diamond Size Chart

A diamond size chart helps visualize how different carat weights appear in various shapes, making it easier to choose the perfect size and look for your ring.
View Charts
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Colored Gems

Colored gemstones bring vibrant beauty and individuality to every piece of jewelry, offering a stunning alternative to traditional diamonds. Whether sapphire, emerald or ruby carries its own unique hue, symbolism, and brilliance that reflects personal style and meaning.
Shop Colored Gems

Visit Us

Once you've chosen your ideal diamond shape, book an appointment with us to create your perfect jewelry for your stone.

OUR SERVICES

Book Appointment Book Appointment

Book Appointment

Schedule a personalized consultation with our expert jewelers to design your custom jewelry piece and bring your vision to life.

Appraisals

Appraisals

Arrange a professional appraisal to accurately evaluate and authenticate your jewelry, ensuring its value and provenance.

Laser Engaving & Cutting

Laser Engaving & Cutting

Enhance your jewelry with precise laser engraving and cutting, adding personalized details and intricate designs with unmatched accuracy.

Same-Day Repairs

Same-Day Repairs

Offering quick, same-day repairs and a range of jewelry services to restore and enhance your treasured pieces efficiently.

Recreate With Scrap Gold

Recreate With Scrap Gold

Transform your scrap gold into a new, beautifully crafted jewelry piece with our expert reimagining and fabrication services.